Your engine for balanced and resilient growth

Pairing a first of its kind Brand Mix Model with hyper–efficient monetization strategy, Marathon drives critical actions that power long–term, resilient, profitable growth up and down the funnel — from a user's first interaction with your brand all the way through to customer advocacy.

Built by exited founders whose brands have driven $B's of revenue and — most importantly — have delivered systematic top–line an bottom–line growth throughout their history

With Marathon

Without Marathon

Before

After

Marketing Measurement Software

Long–term incrementality testing

Paid Media Management (️Performance + Brand)

Organic Social Media Management

Creative Production (Performance + Brand)

CRO, A/B Testing, Web Merchandising

Email/SMS Automation and Campaigning

Your partner for balanced growth and resilient revenue

Marathon blends brand-building with capital–efficient demand capture. We link top–of–funnel behaviours to ROI, driving resilient revenue and reducing reliance on discounts.

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Balanced Growth

Build brand, monetize demand, and grow intelligently

We build emotional connections while capturing demand with efficient capital allocation.
The result is profitable growth with less reliance on discounts and platforms.

*Data shown is representative only

Brand Engine AI

Connect top–of–funnel behaviours to clear ROI

Our software breaks your brand down across paid, organic and influencer behaviours, connecting top–of–funnel initiatives to ROI. Gain competitive analysis and market share insights.

*Data shown is representative only

Long–Term Testing

Fewer, better tests focused on long–term growth

Other vendors push endless tests. Our long–term geographic holdouts show the true value of brand and TOF efforts across TV, CTV, social and programmatic.

*Data shown is representative only

Paid Media Management

Manage media across the full customer journey with ROI

We manage media across the full customer journey — with return on capital at the forefront. Run campaigns across Meta, TikTok, YouTube and programmatic with long–term holdouts.

*Data shown is representative only

Organic Social Management

Transform organic social into a high–performance engine

Turn your organic channels into engines that drive real ROI. Build deep engagement that serves your brand — not the algorithm — while growing on Meta, TikTok and YouTube.

*Data shown is representative only

Creative Production

Produce short–form, social and TV creative that converts

From vertical video and organic social to ads and TV spots, our creative team delivers scroll–stopping content that fuels brand growth and performance.

*Data shown is representative only

Brand Engine AI

Connect top–of–funnel behaviors to clear ROI

Our software breaks your brand down across paid, organic and influencer behaviors, connecting top–of–funnel initiatives to ROI. Gain competitive analysis and market share insights.

Long–Term Testing

Fewer, better tests focused on long–term growth

Other vendors push endless tests. Our long–term geographic holdouts show the true value of brand and TOF efforts across TV, CTV, social and programmatic.

Paid Media Management

Manage media across the full customer journey with ROI

We manage media across the full customer journey — with return on capital at the forefront. Run campaigns across Meta, TikTok, YouTube and programmatic with long–term holdouts.

Creative Production

Produce short–form, social and TV creative that converts

From vertical video and organic social to ads and TV spots, our creative team delivers scroll–stopping content that fuels brand growth and performance.

Web Merchandising and CRO

Smart analytics that guide e–commerce traffic where it matters most

Most brands see declining revenue per session, often because adding more products and features makes it harder for users to find what they want. The result? Less revenue and missed opportunities. Improving site usability has a clear, measurable ROI. Instead of blaming Meta’s algorithm for slow growth, focus on optimizing your site. If your revenue per session matched last year’s, your business would perform significantly better. You’re investing heavily to attract visitors — don’t waste it.

Email & SMS Machine

Turn Emails into Growth

Most brands spray emails and discounts with no strategy — just a couple flows and constant promos. Huge untapped LTV upside by sending smarter, more relevant emails instead of more of them. email is the most efficient growth channel brands already own but underuse. We build and optimize your owned retention engine — automated, data–driven, and proven to increase repeat revenue while your team keeps running as usual.

Support

Your fractional marketing team of experts

Work with founders, data scientists and marketers who have built nine‑figure brands. We balance brand building and monetization, guide tests, allocate capital and sustain growth.

built by Experts and Entrepreneurs

Your fractional marketing team of experts

Work with founders, data scientists and marketers who have built nine–figure brands.
We balance brand building and monetization, guide tests, allocate capital and sustain growth.

brand lifecycle

We're building Marathon for companies that realize they need to change

Stage 1 🚀

Everything is working effortlessly

Growth is strong, ROAS is high, and new customers keep coming in with minimal effort. Customer acquisition costs stay low, contribution margins are healthy, and revenue from discounting is minimal. The biggest challenge is simply keeping up with demand while scaling without losing quality.

Stage 2 🌊

Riding the Wave

The brand is still growing, but small cracks begin to show. Sales remain strong, yet acquisition costs are starting to creep upward. Margins dip slightly, and discounting becomes a bit more frequent. The focus shifts to sustaining momentum while preventing over–reliance on promotions and protecting profitability.

Stage 3 😐

The Plateau

Growth slows and acquiring customers becomes expensive. Marketing spend rises sharply while revenue growth flattens. Margins drop, and a significant portion of sales now depends on discounts. The goal is to reduce discount dependency, improve contribution margins, and strike a better balance between paid and owned media channels.

Stage 4 🏆

Sustainable Growth

Acquisition costs come back under control, margins improve, and discounting stabilizes at a healthy level. The brand can now grow profitably without leaning too heavily on promotions. The ongoing challenge is maintaining financial discipline and continuing to scale without sacrificing brand integrity or long–term profitability.

Enterprise Ready

Enterprise–ready partnership and tools suite

Scale across complex organizations. Combine our brand value model, ads blaster and budget optimizer with your stack and enjoy enterprise–grade security and compliance.

Build lasting memory structures for your brand

Create emotional and rational memory structures that make your brand a competitive advantage. Craft a promise of value and keep your brand prominent in consumers’ minds.

Hyper–efficient machine to monetize demand

Operate like a trading desk. Allocate capital where it produces the greatest return. Direct traffic to your most productive places and capture demand with precision.

Ensure intelligent growth from a profitable base

Grow resilient revenue, not just sales. Balance long–term brand building with short‑–erm performance to increase margins, reduce discount dependence and sustain profitability.

Reduce dependence on discounts and ad platforms

Build loyalty that doesn’t rely on constant promotions or walled‑garden ad spend. Invest in brand and own customer relationships to control demand and profitability.

Developer Toolset

Plug Marathon’s tools into your existing workflow

Access our brand value model, ads blaster and budget optimizer via API. Generate brand guidelines with AI tools and integrate them into your dashboards and workflows.

Access our brand value model programmatically

Powerful ad and budget optimization endpoints

Tools for brand book and creative generation

Secure and compliant by design, always protected

our story / manifesto

Chubbies almost went out of business because of the exact problem we're trying to solve at Marathon.

In the early days at Chubbies we built Brand because we had to. We had no money. We were scrappy, creative, dynamic. And we built an awesome Brand.

Then we monetized that Brand with performance DR. We convinced ourselves that that was the source of our growth. We almost went out of business.

We righted the ship and built, brick by brick, to a >$100m exit, culminating in a >$1B IPO, but to do that we had to overcome the overwhelming pressure to take a short–termist approach.

As we've seen this direct–to–consumer brand market evolve over the years, we've seen the same cycle happen to nearly every other business out there: Starting hot, pushing performance marketing, then stalling out and never getting to long-term sustainable growth.

This was the problem we felt absolutely compelled to solve because we felt for these brand builders and entrepreneurs. We were in their shoes. And but for a whole lotta luck and a gritty–a** team, it would have sunk us.

Then we looked around and realized there just isn't anything on the market that helps companies do this — this most important thing imaginable.

So that's what we're working towards, would love your feedback.

Tom

CEO @ Marathon
Co–founder @ Chubbies

Preston

President @ Marathon
Co–founder @ Chubbies

WHY BRAND?

Brands are moats. What we're trying to do is find a business with a wide and long–lasting moat around it, protecting a terrific economic castle. In essence, that's what business is all about.

Warren Buffett

American Investor

A great brand, meaningful to consumers will outlast the marketing spend.

Dave Powers

CEO of Deckers Brands, owner of HOKA and UGG

Brand and activation work in synergy, each enhancing the other. Brand communications create enduring memory structures that increase the base level of demand and reduce price sensitivity.

Les Binet

Author of The Long and the Short of it

People largely use their memories when buying, rather than searching. Simply put, the brand that gets remembered is the brand that gets bought

John Dawes

Ehrenberg–Bass Institute

I think probably our most important piece of intellectual property is our brand name

Jeff Bezos

Founder of Amazon

Our goal is to increase the probability that the brand comes to mind when the buyer goes in–market, not to persuade the buyer to go in market. You can’t push buyers down a funnel, but you can catch buyers as they fall

Jenni Romaniuk

Ehrenberg–Bass Institute

our model

How Marathon model works

By tapping in the most talented data scientists in the world to work on this problem, that's just what we've done. Our model maps hundreds of millions of digital brand behaviors to billions of dollars of baseline revenue to find the strongest, most statistically sound relationships and bring them to you in the form of real baseline dollars to your business.

Ordinarily, a model of this magnitude would cost a Fortune 500 company on the order of $50m+, but because we are using a digital measure of brand, and because our model gets better with every single customer we add to the platform, we can bring it to you for effectively 0% of that cost.

Just like your business, the volume of these behaviors varies widely over time. And when you look across many businesses across many different industries, you can start to build a very sophisticated model for the relationship between changes in the volumes and degree of digital brand behaviors and growth in the resilient revenue of any given business.

Brand Measurement: The Traditional Approach vs. Marathon

Methodology 📊

Marathon

Behavioral — directly representative of memory–driving actions users take towards your business

Traditional

Survey–based = survey bias, dirty data, misaligned incentives of survey takers

Scale 📊

Hundreds of millions of brand–oriented behaviors tracked and counting

Survey sample size — typically in the thousands, extrapolated to populations 300m+

Speed 📊

Daily results for 2y+ historical

Quarterly, Semi–Annual, or Annual survey results most common — no historical record

optimizable 📊

Daily/Weekly/Monthly results give you new top–level metric to optimize in real–time. Connection to digital behaviors gives accountability to specific marketing tactics and creative.

Test for 6 months, hope you moved the survey results — no accountability to any tactic

Accountable 📊

Based in ROI on your business and verified across our entire Marathon dataset — Billions of dollars of baseline revenue and hundreds of millions of brand behaviors

No accountability to speak of except at the highest echelons of Fortune 500 with price tags in the $Millions

Testable 📊

We start with a Marathon–financed 6–month incrementality study to ensure growth in the metrics that matter

Not at all

Partner with Marathon for balanced growth

Talk to our team about building brand, monetizing demand and growing revenue. Learn how our fractional marketing org helps you make smarter decisions and sustain success.

know the actual revenue impact of brand

free your brand from the shackles of substandard measurement

Explore Your Brand Value

message for our clients